The 2025 Bourbon Burn Merch is HERE!

Pre-Orders Close on 7/21/25.

Estimated delivery by 9/19/25.

(Before this time, you will not be linked to a live page!)

We are always excited to debut the Official Bourbon Burn Jersey and merchandise, and this year is no different!

Inspired by the fusion of craftsmanship and adventure, this intricate design evokes the warm, earthy tones and rich hues of aged bourbon. This jersey tells a story of camaraderie, craftsmanship, and the joy of exploring life on two wheels. 

We are stoked about the design this year in collaboration with our friends at Primal.  We hope you are as jazzed about it as we are. Similar to last year, we worked to keep it bright and light again this year to ensure that visibility and safety remain a top priority here at The Bourbon Burn.

Important Online Store Reminders:

1. Neither We nor Primal can accommodate returns or exchanges on pre-ordered jerseys. If you ultimately cannot attend or choose to cancel, we are sorry for the inconvenience. The upside? You’ll still have a pretty awesome jersey to show off!

2. When the online store opens, please click on each individual item in the store, and click "See Size Chart" at the bottom of the page to identify your correct sizing. Please be sure to reference the Primal sizing guide located in their online store.

Men’s & Women’s Sleeved Jersey

$70

*Please note that we are not offering a jersey tank in 2025.

Men’s & Women’s Cycling Shorts

$130

Men’s & Women’s Tracker Jacket

(Available in either fit).

$80

Orders close on 7/21/25

Estimated delivery to your address by 9/19/25